买球就用万博体育客户端

HUARUNSHIYONGYOUGUANGRONGLISHIDEHONGSEYANGQI。BASHIDUONIANDEFENGYULICHENG、JIDAIRENDEJIANKUCHUANGYEWEIHUARUNJIDIANLEYOUXIUDEQIYEWENHUA,ZHUJIULEDUTEDEQIYEZHIHUN。ZHESHIHUARUNBAOGUIDEJINGSHENCAIFU,SHITUIDONGHUARUNSHIYEBUDUANFAZHANZHUANGDADENEIZAIDONGLI。

 

JINTIAN,MIANDUIQIYENEIWAIBUHUANJINGFASHENGDESHENKEBIANHUA,HUARUNJIJISHUNYINGJINGJIXINCHANGTAI,GUANCHEZHONGYANGTICHUDE“CHUANGXIN、XIEDIAO、LVSE、KAIFANG、GONGXIANG”FAZHANLINIAN,BINGCHI“SHOUZHENGCHUXIN、ZHENGDAOZHIYUAN”DEZHONGYAOLINIAN,YI“CHUANCHENGHONGSEJIYIN、JINSHOUSHANGYEBENFEN、ZHANGXIANZHIDUZUNYAN、JIANCHICHENGSHISHOUXIN”WEIZHIDAOFANGZHEN,MIQIEPEIHEHUARUNJITUAN“SHISANWU”ZHANLVEFANGXIANG,DUIHUARUNWENHUAJINXINGLESHENKEFANSIHEXITONGSHULI,ZAIGUANGFANZHENGQIUJINGLIRENHEYUANGONGYIJIANDEJICHUSHANG,XINGCHENGLEXINSHIQIDEHUARUNWENHUALINIANTIXI。

 

XINDEHUARUNWENHUALINIANTIXIBAOKUO:SHIMING、YUANJING、JIAZHIGUAN、FAZHANLINIANHEQIYEJINGSHENWUDAYAOSU。QIZHONG,SHIMINGHUIDADESHI“WOMENWEISHENMEERCUNZAI”DEWENTI,TIXIANLEHUARUNZUOWEIYANGQIDECHONGGAOZEREN,SHIHUARUNCHIXUFAZHANDENEIZAIQUDONGLI;YUANJINGHUIDADESHI“WOMENYAOQUNALI”DEWENTI,MIAOHUILEQUANTIHUARUNRENWEIZHIFENDOUDELIXIANGLANTU,SHIHUARUNWEILVXINGZHUANGYANSHIMINGBIXUSHULIDEZHUIQIU;JIAZHIGUANHUIDADESHI“WOMENYINGGAIZENYANGZUO”DEWENTI,SHIHUARUNWENHUADEHEXIN,SHIQUANTIHUARUNBIXUGONGTONGXINFENGHESHIZHONGJIANSHOUDEJIAZHIBIAOZHUNHEJIBENXINNIAN;FAZHANLINIANHUIDADESHI“WOMENZUNXUNHEZHONGFAZE”,SHIZHIDAOHUARUNJINGYINGGUANLIHUODONGDEZONGTIYUANZE,SHIWEILVXINGSHIMING、SHIXIANYUANJINGERBIXUZUNXUNDEJINGYINGZHEXUE;QIYEJINGSHENHUIDADESHI“WOMENYINGJUYOUSHENMEYANGDENEIXINTAIDUHEXINGWEIFENGGE”DEWENTI,SHIQUANTIHUARUNRENYINGGAIJUBEIDETUANDUIQIZHIHEJINGSHENFENGMAO,SHIHUARUNJIAZHIGUANZAIYUANGONGSIXIANGXINGWEICENGMIANDEYANSHEN。

“十三五”華潤文化理念體系圖

華潤使命

引領商業進步,共創美好生活

ZHESHIHUARUNZUOWEISHANGYEJIGOUCUNZAIDEYIYIHEDONGJI,YESHIHUARUNBIXUCHENGDANDEZERENHEYIWU。JIANGQIYESHIMINGYUSHANGYEJINBUHESHEHUIFAZHANJINJINLIANZAIYIQI,BIAODALEHUARUNZAICUJINZHENGGESHEHUIDEWENMINGYUJINBUZHONGQIUDEQIYEFAZHANDEJIAZHIQUXIANG,TIXIANLEHUARUNRENDECHONGGAOZHUIQIU。

 

SHANGYEJINBUSHITUIDONGGUOJIAFUQIANG、SHEHUIFAZHANDEZHONGYAODONGLI,MEIHAOSHENGHUOSHIRENMENDEYINQIEXIANGWANG。ZUOWEIJUYOUGUANGRONGLISHIDEHONGSEYANGQI,HUARUNCENGZAIBUTONGLISHISHIQIDOUCHENGDANLEGUOJIASHIMING,SHIZHONGYUGUOJIAHEMINZUDEMINGYUNXIUQIYUGONG,WEIMINZUZHENXINGHESHEHUIFAZHANZUOCHULEDUTEDEGONGXIAN。ZHANWANGWEILAI,HUARUNJIANGTONGGUOCHIXUDESHANGYECHENGGONG,NULIDAZAOTOUZIZHEMANYI、YUANGONGZIHAO、DAZHONGXINLAIDEYOUXIUQIYE,ZAICUJINSHEHUIJINBU、SHIXIANMINZUFUXINGDEZHENGTUZHONGZUOCHUXINDEGONGXIAN。

 
華潤將從以下四個方面,發揮表率作用,引領商業進步:

恪守商業倫理,維護市場規則,引領構建良好的商業生態;
轉變發展方式,創新商業模式,為中國企業提供成功樣本;
履行社會責任,承擔央企使命,努力以實際行動回報社會;
貢獻商業智慧,分享最佳實踐,為社會進步提供思想源泉。

 
華潤將攜手客戶、股東、員工、伙伴、社會和環境,共創美好生活:

攜手客戶,通過提供優質產品與服務,不斷超越客戶期望,持續創造客戶價值; 
攜手股東,通過依法依規治企,提高治理能力與業績水平,實現企業穩健發展; 
攜手員工,通過權益保護與人文關懷,幫助員工實現價值,提升員工幸福指數;
攜手伙伴,通過恪守商業道德,營造良好商業環境,開創合作共贏新局;
攜手社會,通過響應國家號召,投身公益,弘揚主流價值,促進社會和諧發展;
攜手環境,通過嚴守環保法規,節能減排,發展循環經濟,建設綠色生態文明。

企業愿景

成為大眾信賴和喜愛的全球化企業

ZAIBASHIDUONIANDEFENGYULICHENGZHONG,HUARUNSHUNYINGSHIDAICHAOLIUHELISHIQUSHI,SHANGXIAQIUSUO、JIJIQIUBIAN,ZHUAZHUJIYU、BUDUANZHUANXING,QIYESHIZHONGBAOCHIBOBOSHENGJI,JIANLILELIANGHAOKOUBEIHEZHUOYUESHANGYU。ZAIXINDELISHISHIQI,HUARUNSHUNSHIYINGSHI、ZHICUNGAOYUAN,YI“CHENGWEIDAZHONGXINLAIHEXIAIDEQUANQIUHUAQIYE”ZUOWEIZIJIDELIXIANGLANTU。

 
大眾信賴和喜愛:

HUARUNBUJINYAOSHIQIYEDECHANPINFUWUSHOUDAOKEHUQINGLAIYUXIAI、QIYEDEYEJIBIAOXIANLINGGUDONGFANGXINHEMANYI、QIYEDEWENHUAFENWEIRANGYUANGONGKUAILEHEZIHAO,ERQIEJIJILVXINGSHEHUIZEREN,SHOUDAOSHEHUIGONGZHONGXIAI、RENKEHEZANSHANG,CHENGWEITONGXINGNAIZHIQIYEJIEJINGXIANGXIAOFANGDEDUIXIANG;BUJINWEIGUDONGHEKEHUCHUANGZAOZHUOYUEJIAZHI,ERQIEHUANWEISHEHUI、HUANJINGCHUANGZAOLINGRENMANYIDEJIAZHI。

 
全球化企業:

YIQUANQIUHUAQIYEWEIYUANJING,YAOQIUHUARUNNULIJISHENYUGUOJIJINGZHENGDEDAWUTAI,YIQUANQIUSHIYEPEIZHIZIYUAN、TUOZHANSHICHANG,YICHENGSHUHEZIXIN,ZAIZIYOU、KAIFANGDEJINGJITIXIZHONGYINGDESHANGYECHENGGONG。HUARUNQIXIACHANYEYAONULIJIANLIXINGYELINGDAODIWEI,YONGYOUGUOJISHUIPINGDERENCAITUANDUI、GUANLISHUIPING、YUNYINGXIAOLV、QIYEWENHUAHECHANPINPINPAI,JIANLIGUOJIJINGZHENGLI、SHIXIANQUANQIUHUAFAZHAN。

價值觀

誠實守信,業績導向,以人為本,創新發展

CHENGSHISHOUXINSHIHUARUNDEHEXINJIAZHIGUAN,SHIHUARUNJIANJILIYEDEGENBEN;YEJIDAOXIANGSHIHUARUNFAZHANZHUANGDADEZHICHENG;YIRENWEIBENSHIHUARUNJIAZHICHUANGZAODEZONGZHI;CHUANGXINFAZHANSHIHUARUNYINGJIETIAOZHANDEDONGLI。

 
誠實守信:

忠誠愛國,崇尚公平正義,敬畏法紀、尊重制度,堅守法律和道德底線。
遵守商業倫理與契約精神,維護利益相關方合法權益,信守承諾,知行合一。
倡導真誠坦率的人際溝通,不唯上、不專斷,構建簡單透明的管理氛圍。

 
業績導向:

華潤作為商業機構,業績是企業生存和發展的生命線,必須堅持以實力去競爭、以付出求回報、用業績來說話,才能持續為社會創造價值。
華潤強調業績的“均好性”,業績不僅表現在經營規模、發展速度上,還要反映于組織能力的提升、管理模式的創新,以及優秀人才的培養等各個方面,是全面、均衡、高質量的業績。 
沒有增長的業務不是好業務,沒有業績的團隊不是好團隊。業績是華潤選人、用人、評價人、激勵人的重要標準。

 
以人為本:

尊重人的價值,開發人的潛能,升華人的心靈,從生活、情感和成長環節關愛和善待員工、為員工構建價值實現的平臺,共享發展成果。
順應并滿足人性的合理需求,倡導積極向上、綠色健康的生活方式,為客戶提供優質的產品與服務。
心懷感恩,謙卑行事,強調均衡與可持續發展,追求多方合作共贏以及人與自然、社會的和諧共生。

 
創新發展:

大力培育創新體系,健全激勵機制、約束機制和容錯機制,營造開放包容的氛圍,持續提升創新能力。
順時應勢,主動變革。堅持客戶導向,勇于顛覆自我,不斷尋求商業模式、技術、管理、產品與服務的全新突破。
鼓勵創新思維,堅持持續學習,善于借鑒先進模式、經驗與方法,實現創新在基層,創新在崗位,人人創新、全員創新。

發展理念

做實、做強、做大、做好、做長(5M原則)

SHUNYINGJINGJIXINCHANGTAI,XUYAOHUARUNJIJIZHUANBIANFAZHANFANGSHI,SHIXIANNEIHANSHIZENGCHANG。WEICI,HUARUNYAOQIUGEJIDANWEITONGGUOCHUANGXINQUDONG、JIEGOUYOUHUA、CHANYESHENGJI、TISHENGCHANPINHEFUWUZHILIANG、TIGAOXIAOLVHEXIAOYIDENGLUJING,NULISHIXIAN“ZUOSHI、ZUOQIANG、ZUODA、ZUOHAO、ZUOCHANG”DEFAZHANLINIAN。

 

ZUOSHISHIHUARUNANSHENLIMINGZHIBEN,ZUOQIANGSHIZUODADEJICHU。BUGUANSHIZUOSHI、ZUOQIANG,HUANSHIZUODA,HEXINYINSUYINGLIZUYUNULIMANZULIYIXIANGGUANFANGDEXUYAO,BUDUANCHUANGZAOJIAZHI,TISHENGXIAOLVXIAOYI。ZUOHAOGUANXIZHUKEHUDERENKE、SHEHUIDEZUNZHONG、XINGXIANGDESHULI,SHIZUOQIANGDEWAIZAIBIAOXIAN。“ZUOSHI、ZUOQIANG、ZUODA、ZUOHAO”DEGENBENMUDE,SHIWEILESHIXIAN“ZUOCHANG”,GEXIANGGONGZUODOUYAOYICIWEIZHIDAO,WEI“ZUOCHANG”HANGSHIJICHU、JIANLIJIZHI、YINGZAOHUANJING,QUEBAOKECHIXUFAZHAN。

 
做實:

ZUOSHIDUILIYIXIANGGUANFANGDECHENGXINCHENGNUO,SHOUZHUYIFAHEGUIDIXIAN;ZUOSHIJICHUGUANKONGTIXI,LUOSHIZHIDUWENHUA,SHIXIANGUANLIJUECEDEGUIFANHUA、TOUMINGHUA、ZHUANYEHUA;ZUOSHISHANGYEMOSHI,TISHENGFAZHANZHILIANGHEXIAOYI。

 
做強:

ZAIGUANJIANJISHUJINGJIZHIBIAO、ZIBENHUIBAOSHUIPING、YUNXINGXIAOLV、CHANPINJINGZHENGLI、PINPAIYINGXIANGLIYIJIZIBENSHICHANGDIWEIDENGFANGMIANYOUYUTONGXING,YINLINGXINGYEJINBU。BUJINYAOZUODAOZAIYEWUBANKUAIZHENGTICENGMIANSHANGHAO,HUANYAOZUODAOYEWUBANKUAIXIAMEIGEXIANGMU、MEIJIAGONGSIDOUNENGDADAOXINGYEYOUXIUSHUIPING。

 
做大:

ZAIZUOQIANGDETONGSHI,NULIZHENGQUZAIJINGYINGGUIMO、SHICHANGFENEDENGFANGMIANDADAOXINGYEDELINGXIANSHUIPING,YIZHIDUIXINGYEYOUZHONGDADEYINGXIANG。

 
做好:

YONGYOUZHUOYUEDETUANDUI、YOUYIDEYEJI、YILIUDECHANPINHEFUWU、JIAOGAODEJIANKANGANQUANHUANBAOSHUIPING、LIANGHAODESHEHUIZERENDANDANGHESHENGYUKOUBEI,SHENSHOUSHEHUIZUNZHONG,BEIKEHU、GUDONG、YUANGONGSUOGAODURENTONG。

 
做長:

JIANLIHEXINJINGZHENGLI、BUDUANGONGGUSHICHANGYOUSHI,XINGCHENGJUYOUCHANGJIUSHENGMINGLIDESHANGYEMOSHI,ZUIZHONGYAOJIANLILIANGHAODENEIBUYUNXINGJIZHIHEWAIBUSHENGTAIHUANJING,ZHICHIKECHIXUFAZHANDECHANGYUANMUBIAODESHIXIAN。

企業精神

務實 專業 協同 奉獻

HUARUNCONGYANGQISHIMINGZHONG,JIQULEWUSHIJINGSHEN;CONGSHICHANGJINGZHENGZHONG,JIQULEZHUANYEJINGSHEN;CONGTUANDUIJIANSHEZHONG,JIQULEXIETONGJINGSHEN;CONGHONGSEJIYINZHONG,JIQULEFENGXIANJINGSHEN。ZHESHIQUANTIHUARUNRENSUOYINGGONGYOUDEJINGSHENFENGMAOHEXINGWEIFENGGE。

 
務實是一種工作作風,體現了華潤對實干、理性、坦蕩的關注,它要求我們:

關注基礎,腳踏實地,崇尚實干,講求實效。
注重實踐,尊重科學,實事求是,理性客觀。
胸懷坦蕩,處事公正,說到做到,表里如一。

 
專業是一種工作態度,體現了華潤對精益、高效和卓越的關注,它要求我們:

精通本職,勝任崗位,嚴謹細致,精益求精。
熱愛工作,全情投入,高效優質,引領創新。
行動學習,持續進步,超越自我,追求卓越。

 
協同是一種組織能力,體現了華潤對團隊、包容和共贏的關注,它要求我們:

融入團隊,樂于分享,相互信任,榮辱與共。
開放包容,尊重差異,以誠相待,成人之美。
彼此欣賞,簡單透明,協作互補,合作共贏。

 
奉獻是一種精神境界,體現了華潤對敬業、擔當、激情的關注,它要求我們:

傳承文化,牢記使命,忠于職守,愛崗敬業。
大局為重,勇于擔當,組織為先,不求私利。
陽光向上,拼搏進取,以身作則,永葆激情。

 

CHUSHANGSHUWUDAWENHUAYAOSUWAI,WOMENHUANJIANGYIXIANEIRONGZUOWEIHUARUNWENHUAXUANCHUANDEBIAOYUKOUHAO,YIBINGZAINEIWAIXUANCHUANZHONGSHIYONG:

守正出新,正道致遠 
立品如山,行道如水 
與您攜手,改變生活 
取予有道,潤澤中華

 

XINDEHUARUNWENHUALINIANTIXISHIHUARUNRENLIZUYUQIYEDECHENGCHANGLISHI,JIJIYINGDUIHUANJINGBIANHUA、ZHUDONGYINGJIEWEILAITIAOZHANDESIKAOCHENGGUO;SHIJITUANGEJIDANWEIKAIZHANJINGYINGGUANLI、WANSHANGUIZHANGZHIDU、ZHIDINGXINGWEIGUIFAN、LVXINGSHEHUIZEREN、TUIGUANGPINPAIXINGXIANGDEZHONGYAOZHIZHEN;SHIQUANTIHUARUNYUANGONGBIXUQUANMIANLINGHUI,BINGCONGSIXIANGSHANGRENTONG、ZAIXINGWEISHANGZUNSHOUDEGANGLINGXINGWENJIAN;SHIZAIQUANJITUANTONGYISIXIANG、NINGJUGONGSHI、JIFADOUZHI、GUWUSHIQIDEJINGSHENQIZHI。

 

ZHANWANGWEILAI,WOMENXIANGXIN,ZHIYAOQUANTIHUARUNRENSHIZHONGXIONGHUAI“YINLINGSHANGYEJINBU,GONGCHUANGMEIHAOSHENGHUO”DEZHUANGYANSHIMING,SHIZHIKESHOU“CHENGSHISHOUXIN、YEJIDAOXIANG、YIRENWEIBEN、CHUANGXINFAZHAN”DEJIAZHIGUAN,YANGEZUNXUN“ZUOSHI、ZUOQIANG、ZUODA、ZUOHAO、ZUOCHANG”DEFAZHANLINIAN,DALIHONGYANG“WUSHI、ZHUANYE、XIETONG、FENGXIAN”DEQIYEJINGSHEN,JIUYIDINGNENGGOUZAORIDACHENG“DAZHONGXINLAIHEXIAIDEQUANQIUHUAQIYE”DEHONGWEIYUANJING,SHIXIANJIYECHANGQING,DAZAOBAINIANLAODIAN。

企業標志
 

華潤蘊含“中華大地,雨露滋潤”的美好寓意,華潤企業標志的設計意念源自盛唐書法宗師顏真卿的書法。顏體的“華”字中間由四個“人”字組成,由此啟發而創作的華潤標志,表明華潤與悠久燦爛的中國文化一脈相承。四個“人”字又像一組向上的箭頭,寓示著華潤的事業蒸蒸日上;華潤標志中琥珀黃色正方形象征大地,寓意華潤心系祖國,扎根于中華沃土。白色的“人”字從琥珀黃的底色中鮮亮地跳出來,代表華潤人勇于面對挑戰,積極創新思維。華潤企業標志承載著企業的無形資產,是企業綜合信息傳遞的媒介。

 
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